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Full Artist Line Up and Love, Peace & Hip-Hop Event Calendar for First Week of April Announced
Presented by Love, Peace & Hip Hop (LPHH), the City of Columbia, and WellCare Healthy Connections, “World Famous Hip-Hop Family Day,” now in its fifth year, brings a new name and logo to the annual festival while keeping LPHH as the parent organization, and later in 2017, a 501(c)3 non-profit organization that will encompass many events throughout the year.
Kid ‘N Play will headline the 2017 “World Famous Hip-Hop Family Day” in Downtown Columbia on Saturday, April 8, 2017 at Main and Laurel Streets along with three other national artists – Lil’ Ru, Big Bub and Positive K. Rounding out the line up is Columbia’s own Cole Connor, the Dynamic Rockers B-Boy Dance Crew, the Charismatic Dance Troop, Grand Prize Winners From Last Year, DJ Prince Ice of The Big DM and Hot 103.9 and the winner of Hot 103.9’s Rock the Mic contest.
With positive, message-oriented music suitable for all ages, Kid ‘N Play’s most successful singles were 1989’s “Rollin’ with Kid ‘N Play,” “Funhouse” and “Ain’t Gonna Hurt Nobody.” Love, Peace & Hip-Hop (LPHH) founder FatRat Da Czar said, “This year’s headliner was a tough choice, but going into year five of the festival, we really wanted to focus on fun. Kid ‘N Play personify just that.”
Love, Peace & Hip-Hop will also host a week of events starting the week before the festival including a graffiti mural unveiling on Millwood Avenue, EdVenture Children’s Museum Kick-Off Party, Allen University’s Hip-Hop Studies Conference, a beat battle at New Brookland Tavern and LPHH Founder and regional hip-hop artist FatRat Da Czar’s book release of Da Cold Warrior and album re-release to commemorate the tenth anniversary of Da Cold War trilogy at Tapp’s Art Center. Please click here for full details of each event.
“World Famous Hip-Hop Family Day” brings the amazingly creative art form of hip-hop to Main Street through hands-on art exhibits, educational activities, live music, dance performances and more! The festival brings 10,000+ attendees of all ages and races to enjoy the best and brightest live performers, DJs, B-Boy dance crews, hip-hop visual artists and craft, fashion and food vendors. In addition to offering food, fun and music, Love, Peace & Hip-Hop annually donates all soft drink and water proceeds to two non-profit organizations that offer direct services to the community. This event was created to ensure that hip-hop, represented properly, can be the medium through which all ages and races can come together for a day of peace, love, unity and having fun – all to support our community.
As the event continues to grow in size and scope, the planning for this year’s “World Famous Hip-Hop Family Day” is guided by a diverse advisory committee that boasts an inclusive array of local community representatives from the fields of business, education, healthcare, arts, entertainment, media, marketing, advertising, event planning and publishing. “Similar to how we unite spectators on [World Famous] Hip-Hop Family Day,” explained Czar, “I wanted to unite the city’s protectors and promoters of the culture by moving towards a committee system.”
In its fifth year, Love, Peace & Hip-Hop will extend its mission to provide support, through charity and awareness, to non-profit organizations that offer direct services to the community. This year, efforts are being expanded in education, economic development, art, family stability and healthcare – the latter of which is evidenced by the 2017 title sponsor WellCare of South Carolina. LPHH is proud to work with a healthcare company that manages care services for families, children, seniors and individuals with complex medical needs.
Serving as the title sponsor for “World Famous Hip-Hop Family Day” for the third year, WellCare of South Carolina will provide information on its Medicaid and Medicare benefits and help SC Healthy Connections members with recertification for Medicaid health care coverage. “We are honored to be the title sponsor of [World Famous] Hip-Hop Family Day, whose mission is to have the community come together for a day of peace and unity, which aligns with WellCare’s drive to support the health and well-being of our members, their families and communities at large,” said Kathy Warner, WellCare’s State President of South Carolina.