The goal of World Famous Hip-Hop Family Day is to ensure that hip-hop, represented properly, can be a medium through which the community can come together, all ages and races, for a day of peace, love, unity and having fun. This is accomplished by combining some of the of best and brightest live performers, DJs, B-Boy dance crews, hip-hop visual artists, craft and fashion vendors to create South Carolina’s most unique and entertaining community experience.
Established in 2013, Love, Peace & Hip-Hop is Columbia’s FREE Annual Hip-Hop Family Day Festival. Our community gets to experience the amazingly creative art form of hip-hop through hands-on art exhibits, educational activities, live music, dance performances and more. In addition to food, fun and music, Love Peace & Hip-Hop, through our partnership with Pepsi, annually donates all soda and water proceeds to two non-profit organizations that offer direct services to the community.
At our inaugural event in April 2013, with help from the City of Columbia, we were able to attract over 4,000 people to the city’s downtown area with Kool Moe Dee as our headliner.
In 2014, over 5,800 people crowded downtown Columbia to see Slick Rick perform live.
2015 saw the first expansion of our line-up to include multiple headliners with Nice & Smooth, Big Gipp (Goodie Mob) and Monie Love rocking the city. And despite the rain, over 3500 attendees flocked to Main Street. We have very strong momentum going into 2016 and we are ready to take Love, Peace, & Hip-Hop to the next level.
2016 brought our fourth annual festival to Main Street with a week long array of events leading up to Hip-Hop Family Day headlined by The Teacher himself, KRS-One. Events included: Hip-Politics, Non-Stop Hip-Hop Live Reunion Concert, Style Wars with the Dynamic Rockers, Hip-Hop Studies Conference, & KRS-One in lecture. Over 12,000 people gathered on the corner on Main and Laurel in Columbia, SC to celebrate hip-hop culture!
Since 1998, our company Non-Stop Hip-Hop Live has been dedicated to assisting in the movement of hip-hop culture around the world through a variety of events that aim to provide a coalescence of talent, entertainment and business. With this festival we have expanded our aim to bring awareness to the important areas that affect the purveyors of this culture: education, employment, economic development, healthcare, youth issues, arts and family stability.